Yahoo Gets Scrappy Under Fire

Google's dominance in search leads to a dominance in coverage, but the drama surrounding Yahoo lately has thrust the number two ecommerce engine back into the public consciousness. First it was the nearly hostile takeover by Microsoft, which has yet to go away, and more recently the impending battle, a showdown could be $42, if Mr. Softy decides to swagger back to the negotiating table. That of course may depend on the success of Icahn's corporate coup, which has raised hostilities to a palpable level. After raiding the board, Icahn (strongly) suggests Yahoo do strongly worded reply from chairman of the board Roy Bostock.

Yahoo Goes Announcement Crazy

Yesterday, Yahoo issued seven, count'em seven, press releases and one early this morning. The subjects ranged from Sue Decker's outline of Yahoo's advertising future, to several new partnerships, to the aforementioned letter from Bostock. display and video advertising for the world's largest retailer.

Yahoo Unveils Circular Logic

ShopLocal will convert CBS Audience Network joined up with Yahoo to distribute programming across Yahoo's network. Combined with other partners like Fox and NBC, that gives Yahoo a reach of 92% of the US-based market.