Yahoo Has a Big Future in Tagvertising

Two sites have opened up in an effort to court advertisers to sponsor tags (the latter is down as of this writing). Both, I am sorry to say, are indicative of the bit of froth that is filling the Web 2.0 space. They won't fly because they don't have the fervent user community that marketers covet. Yahoo, however, does and I think we're going to see them make tagvertising an entirely new revenue line. Those of you who have been around here for awhile know that Google Adwords. The media players that stand to gain are Yahoo and contextual search marketing ads right into their newly purchased fraternal tag twins - i.e. del.icio.us. Don't be surprised to see them stick contextual ads in these sites' RSS feeds as well. And if Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

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