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Yahoo Has Its Mojo Back

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Yahoo Has Its Mojo Back

I've seen numerous folks commenting on Om Malik's recent posting about Yahoo: How Yahoo Got Its Mojo Back. In it he credits several things...

WebProWorld ... (including me and Read Malik's post And what it also has a couple of guys, I like to call them blog evangelists, who knowingly or not, have brought the right kind of attention to the company. Russell Beattie who recently joined Yahoo has been blogging furiously (much to my annoyance) about Yahoo and its wireless efforts. In normal course of events, Yahoo would have issued a press release, and many of us would have paid little or no attention. Jeremy Zawodny is the other and has helped the company focus on some of the newer social media trends. I have never met him, but if his blog is anything to go by, then perhaps he is spreading the open media religion at Yahoo. The blog-evangelists unlike press relations folks, only write when there is something important to say. That is if they want to maintain their credibility. (Mental Note: Meet Om in person one of these days... Buy him a drink!) This makes me especially happy, because it tells me we're on the right track and that some of the stuff I set out to do is beginning to happen. Last October I Instead of hacking away on software Image Search and Search for Creative Commons And Yahoo Search blog. The 360 preview last week--our guests did 80% of the talking. Comments that come in via the Search blog. We've implemented several Search Web Services. And there's some other stuff that you'll see soon enough.
  • Recruit: We got the Flickr team. And we're working on many more, but I obviously can't talk about them. (Wanna be next? Threadwatch posting Joyce says "I'm seriously thinking of moving part of my blog, if not the whole thing, over to Yahoo 360" I think, "wow... we're on to something here." When I run across blog postings that tell the story of how someone just discovered (or rediscovered) a Yahoo service, I can't help but to smile a bit--especially if it's one of our Search services. Scoble's SiliconBeat's CC Search story. It means we're doing stuff that matters. It means people are beginning to notice. I'm not sure what happened in the last week, but the positive noise level about Yahoo on various sites I read has increased quite a bit. It's been trending up for months now, but it feels like there we've just seen a big spike. And we've really noticed. What's next? Someone could just look at this and say, "Wow! You did it!" But this is not a short term exercise. This isn't about trying to drum up noise in the blog world in the hopes that some of it crosses over to the mainstream press. Here's what I think... What people have begun to notice are the early results of a more fundamental change going on at Yahoo. Some have described it as re-writing our corporate DNA. That happens in a number of ways and for a number of reasons, but fundamentally things are changing in a deeper way. New ideas. New markets and features. So, back to the question of what's Jeremy Zawodny's blog. Jeremy is part of the Yahoo search team and frequently posts in the Jeremy Zawodny's blog

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