Between Google and a seemingly endless slew of challengers like Facebook and MySpace, Yahoo could be grilled like a panini in the battle for display advertising dollars.
Yahoo Heaped With Negative Vibes
not going to be number one in search. So long as the display dollars kept flowing into Sunnyvale in the billions, why worry?
Bloomberg came back with a reason why, 18 months later. In a recent report,
"We're seeing some shifts," Yahoo spokeswoman Joanna Stevens said. "Advertisers have started to experiment with different forms of display advertising.''
Names like Facebook and MySpace have received some of the credit for picking where Yahoo has been fading. The next question: how long will co-founder and new CEO Jerry Yang want to stick it out as top executive, especially if Wall Street continues to exude a lack of confidence in the company's once-touted display ad business?
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