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Yahoo Highlights Problems With Top Ad Placement

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A search engine company might be expected to stress the importance of ad placement - "stay on top," it would urge, with the related message "pay us lots of money" remaining unsaid.  But Yahoo's taking a more honest route and pointing out that it isn't always necessary to own the number one spot.

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Paying for the top spot if you can get just as many conversions from a lower position will prove similarly wasteful.

Perhaps these tips will help you; perhaps you'll see them as commonsense conclusions.  Regardless, they're interesting considering the source, and given the recent Yahoo-Google agreement, the timing is noteworthy, as well.

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