Yahoo Launches New Ad Unit with Charity Contest

Yahoo is launching a new Yahoo Mail ad unit called "Tandem," to be reserved for "the most creative" non-profit campaign. The company has partnered with the
  Features of the ad unit include synched animation, floating rich media, and streaming video. Yahoo says the objective of the contest is to determine which campaign most creatively and effectively uses the Tandem capabilities.


advertising.yahoo.com/createforacause.

Randall Rothenberg, President and CEO of the IAB, Nancy Hill, President and CEO of AAAA, Allison Arden, Publisher of Advertising Age and Creativity Magazine, Peggy Conlin, President/CEO of the Ad Council and others make up the committee that will judge the campaigns.

Yahoo wins from the contest by getting to show off its new ad unit to a lot of people, but the best part is that no matter who officially wins the contest, the ad will (presumably) be aimed at a good cause and create massive exposure for it.