Yahoo Launches Personal Finance Website

Seeking to increase its already sizeable lead as the Internet's leading financial portal, Yahoo has launched a new addition to its Finance site, which is geared at helping users make more informed decisions concerning their personal finances. For the last ten years, Yahoo Finance has been the quintessential destination for those looking to optimize their stock portfolios and increase the overall bottom line of their investments. Now, insight as to the strategic significance behind the launch of Yahoo Personal Finance: By reaching out to a broader audience, Yahoo hopes to lure more advertisers and accelerate recently lackluster revenue growth that has lagged far behind the pace of Internet search leader Google Inc. That gap is expected to be accentuated again during the next two weeks as Yahoo and Google report their fourth-quarter earnings Yahoo's new personal finance Del.icio.us | Digg | Reddit | Furl Joe is a staff writer for latest ebusiness news