Yahoo Leads Google, Microsoft In Time Per Person

Google does well in just about every comparison, and the newest data from Nielsen//NetRatings doesn’t contradict that trend.  Microsoft and Yahoo also performed admirably, however, and in some ways, beat the boys from Mountain View.

Indeed, Microsoft was designated the top parent company, with a unique audience of over 118 million people.  And although Google’s audience outnumbered Yahoo’s (116.9 million vs. 110.6 million, respectively), the average user spent around 80 more minutes with Yahoo than with Google.

In terms of top brands, Yahoo achieved an even bigger lead; the company scored a time per person of around 3 hours and 20 minutes, while Google got just one hour and 12.  Google’s audience was once again bigger, but the gap, at least, was smaller (at 1.4 million people).

By now you’ve probably noticed that