Yahoo Loops SmartAds To Clients

Yahoo has started to build more upon its display advertising relationships with name brands by adding new technology.

Yahoo Loops SmartAds To Clients The new Tony Hung asked some questions of the SmartAds product. He wondered whether cookie blockers will interfere with how SmartAds work, and if Yahoo has considered the idea that contextual ads are perceived as being more effective.

He also raised the issue of multiple users of a single computer. Multiple users of a default account, and their different interests, could negate the effectiveness of SmartAds.

That situation is probably more of an exception than a rule, as computers have reached a pricing level where having more than one in a household is not uncommon.

Yahoo just needs to continue making forward progress with its new search advertising as it rolls out its behavioral targeted SmartAds model. The company has generally done well with brand advertisers and display units, so SmartAds looks like it will fit well with Yahoo's strengths.