Yahoo's Complaint Feedback Loop with assistance from email deliverability company Return Path. This means that when companies sending legitimate emails get marked as spam, they can be notified and make adjustments to prevent this in the future. Finally, Risher reiterates a point made in the past that Yahoo Mail users should frequently use the "spam" and "not spam" buttons when spam messages are delivered to their inboxes, and when legitimate messages are delivered to their spam folders. This notifies the company so they can fix the issue.
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