The WB series Supernatural' arrived seven days before its broadcast debut as an online episode presented by Yahoo.
Yahoo's transition from portal company to entertainment conglomerate continues. A deal with the WB Network finds its anticipated debut, Supernatural provided on Yahoo's site, such as cast interviews and episode trailers, will complement the debut.
With the arrangement, financial terms of which were not disclosed, the WB hopes to find a way to gain attention in the face of some 130 new television episodes debuting with the fall schedule.
They do not have the resources of the major broadcast networks, but with the continued movement of users from television to the Internet for entertainment options, perhaps the WB will see enough of a boost to make Supernatural a viable series.
David Utter is a staff writer for Murdok covering technology and business. Email him
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Yahoo Makes Supernatural Debut Online
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