Customers with credit cards to burn found some of Yahoo's merchants unable to process orders due to problems with the underlying technology.
CNBC said the error messages encountered by visitors did not make it clear Yahoo, not the merchant, was responsible for the problem.
Despite the lousy performance by Yahoo, merchants should take heart. Cyber Monday is a marketing creation dreamed up by Shop.org two years ago. The heaviest shopping tends to take place much closer to the middle of December than the Monday after Thanksgiving.
Perhaps a prudent merchant can turn the outage to an advantage. Acknowledging and apologizing for the irritation consumers endured, and offering some sort of mild incentive to return, may help bring those visitors back for another go at making a purchase.follow me on Twitter
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