Yahoo Mobile Ads Go "Graphical"

Yahoo has launched a new "graphical advertising platform for its Mobile Web service," and - don't get too excited, now - "the first advertisements on this beta platform will go live later this week."

Associated Press article hints that Google may have something similar in the works, but the company's Press Center has been quiet so far this morning. Yahoo, however, was quick to put out an official statement about its new advertising push. The company "has established itself as an early leader in mobile advertising and is continuing to help drive the growth of this emerging market," claimed Steve Boom, Yahoo's senior vice president, mobile and broadband. "As the only company with clear leadership in all forms of Internet advertising and a leading provider of mobile Internet services, we are uniquely able to create and deliver innovative, interactive marketing solutions to a targeted audience of engaged consumers." Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: Doug is a staff writer for Murdok for the latest eBusiness news.