Yahoo! kicked off The below video is a teaser for the event.
Yahoo! is opening its sites up to third-party applications in an effort to keep users from leaving its web properties. I'm thinking that this is a concept similar to what Google is already doing with
Yahoo! showed off an example using a Netflix widget that would let users browse the site, check their queue, etc. without leaving Yahoo!. There is already a similar Google Gadget by the way.
"facebot" issue on Facebook. That should make Yahoo! users at least feel safe, not having to worry about their personal data being in jeopardy as a result of Yahoo!'s wanting to keep them around. It will be interesting to see who all gets on board with Yahoo! handing over their own functionality to the comfort of Yahoo!'s sites. If nothing else, it should provide a good branding tool for the third-parties.





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