Rogers and Yahoo Partner to Deliver a Bundled High‑Speed Internet Experience
In a move that blends two familiar brands, Yahoo and Rogers Cable have teamed up to offer a new internet service called Rogers Yahoo Hi‑Speed Internet. The service brings together Rogers’ proven broadband infrastructure with Yahoo’s extensive suite of online tools and content. At its core, the partnership is about giving subscribers a single, streamlined package that covers everything from speed and security to entertainment and productivity.
Customers in Ontario and New Brunswick already have the option to switch to Rogers Yahoo Hi‑Speed Internet, while the rollout will expand to Newfoundland later in the year. The service is available to both new and existing Rogers customers, and the partnership includes a complete rebranding of Yahoo’s portal services under the Rogers name. This means that when you log in, you’ll see familiar Yahoo features - mail, news, sports, and entertainment - together with Rogers’ broadband interface, all wrapped in a single account.
At the heart of the offering are robust safety and security tools. The package includes parental controls that let parents set limits on what kids can see online. It also incorporates a powerful email system featuring built‑in anti‑virus protection, SpamGuard Plus for junk‑mail filtering, and 2 GB of storage. For the photo enthusiasts, Rogers Yahoo Photos provides unlimited storage for images, while Rogers Yahoo Messenger keeps you connected with friends and family. If music is on your agenda, LAUNCHcast Plus offers a curated radio experience. Gamers will appreciate the access to Rogers Yahoo Games, which brings a library of browser‑based titles straight to your browser.
Michael Lee, Vice‑President of Strategy and Development at Rogers Cable, explained the vision behind the partnership. “We developed Rogers Yahoo Hi‑Speed Internet to bring together the services our customers say matter most to them, allowing them to take advantage of high‑speed Internet access in a way that is relevant to their lives today.” Lee’s statement underscores Rogers’ focus on relevance - matching the right technology with the right content for its subscribers.
On the Yahoo side, Doug Garland, Senior Vice‑President of Broadband and Mobile Services, emphasized the collaborative nature of the effort. “We are excited to give consumers a powerful new broadband experience, created through our deep alliance, that unites the speed, services and features they are looking for online,” he said. “Yahoo has a proven record of success in partnering to deliver the industry‑leading products and services consumers want. Rogers Yahoo Hi‑Speed Internet brings together the best of both companies to give our customers a truly customized broadband experience.”
Beyond the technical specs and marketing buzz, the partnership offers tangible benefits for everyday users. The integrated portal streamlines access to a single login, reducing the hassle of managing multiple accounts. It also simplifies billing, with one invoice that covers both the internet connection and the bundled services. For those who enjoy staying updated, the combined Yahoo news and sports feeds deliver real‑time content without needing to switch tabs.
Security remains a top priority, and the collaboration brings industry‑standard safeguards to the forefront. With parental controls, parents can monitor and restrict content based on age or interest, fostering a safer online environment for children. The anti‑virus and spam filtering built into the email service protect users from phishing and malware, while the 2 GB mailbox ensures ample room for daily correspondence. For the photography crowd, unlimited storage removes the need to worry about file size limits or external backups.
The media and entertainment aspect of the package is not overlooked. Rogers Yahoo Messenger keeps users connected to friends and family, while LAUNCHcast Plus delivers curated music streams that can be customized to personal taste. Gamers benefit from a selection of browser‑based titles, adding an extra layer of engagement that doesn’t require additional downloads or installations.
For those interested in exploring the service further, more information is available at
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