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Yahoo! Pays Film Students In Back-Pats

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Yahoo! has invited fledgling filmmakers to submit 12-second video advertisements to promote the website's new look. Grand-prize for best short: two thumbs up, credit for a job well done, and a place among the featured videos. So what happened? Did the Yahoo! ad budget get cut? Did the creative team drop the ball? Hmmm. Maybe not: users submit commercials, paid in pride and bragging rights, while we save a boatload in the usual campaign costs. Brilliant! Get me a proposal for the CEO immediately! Yahoo! began the promotion of its here.") Drag this to your Bookmarks. Add to document.write("Del.icio.us") Yahoo My Web

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