Site publishers have wanted a faster payment method than waiting for snail mail to bring a check for their ad display earnings.
While Google has brushed off those requests, Yahoo has finally answered them.
Members of Yahoo's Publisher Network can opt to receive their payments via PayPal.
The PayPal option makes sense for Yahoo, which has a number of partnerships with PayPal's owner eBay in effect.
Contrast that with Google and its Payments system, one that only functions as a one-way, customer to business conduit.
Yahoo said
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