Yahoo Publisher Network to Compete with AdSense

For the past four years, Google has been the undisputed leader in search. Its rivals, Yahoo!, MSN and Ask Jeeves have spent the past few years working to narrow the vast technological and popularity gap between them and the great Google. It has been a long and hard fought series of skirmishes and battles but this week, two of the three, Yahoo! and Y!Q for publishers page. Other integrated features in the beta include, Add to My Yahoo and Yahoo Maps, showing an inclination towards local, mobile and personalized search results. will help webmasters and publishers find their way onto user monitors and personalized search results via the Yahoo! branded RSS feed and subscription service. RSS stands for really simple syndication and is basically a XML feed that delivers fresh content to people who subscribe to it. As with Y!Q, Add to My Yahoo! is already available for webmasters and publishers. The inclusion of API for Yahoo! maps allowing webmasters to place geographic information on Yahoo! generated maps. Yahoo! timed the release of the YPN beta to coincide with next week's Search Engine Strategies Conference in San Jose. As beta testers, we will be using some of these features in future editions. Jim Hedger is the SEO Manager of