With XML and RSS being thoroughly embraced by the web community, capitalizing financially from content syndication is the next logical step. In what would seemingly follow the Moreover.com format, Yahoo has announced that they are planning on offering an advertising service that will allow for sponsored links to be placed within syndication feeds.
WebProWorld Plans for Yahoo's new RSS ad service was revealed at John Battelle's Web2.0 Conference during a Q&A session. According to Yahoo chief operating officer Dan Rosensweig, RSS advertisement will be supervised by Overture. Commenting on Yahoo's interest in syndication advertising, Rosensweig said in a Murdok. Visit Murdok for theSuggest a Correction
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