A strong quarter for Yahoo returned revenue of $1.08 billion driven by the company's strength in brand-name advertising, which offset softer returns on the paid search side of the business.
Wal-Mart has tapped Yahoo to help deliver a new marketing message about their business. Wal-Mart purchased the prime, top-right ad spot on Yahoo's home page for one part of its revamped approach to bringing in consumers for more than just the low-cost staples that many people purchase regularly.
Another promotion on Yahoo's main page links Yahoo's Hotjobs search with NBC's Donald Trump vehicle, "The Apprentice." Entrants in that promotion can earn a chance to win $25,000.
To compete better against paid search power Google, Yahoo has to improve the relevance of its search advertising. Yahoo executives made that point in their Q4 2005 earnings statement, and recently launched a test of an improved algorithm as part of their initiative to serve their advertisements more effectively.
Yahoo's chief financial officer, Susan Decker, made one point that could be of interest to company investors:
"Our business strength allowed us to both invest close to $750 million in buying back stock this quarter while also investing in key operating initiatives that will enhance our solutions for our advertisers and our offerings for our user community."
That could be a signal to Wall Street that Yahoo believes its shares have been undervalued by the market. Considering that Google trades at $404.24 as of press time, while Yahoo trades at $31.30 and is buying back shares while Google is issuing more, there may be something to that argument.
Tag:
Add to document.write("Del.icio.us") | Yahoo! My Web |  {
function initCopyableSections() {
document.querySelectorAll('.article-content .copyable-section').forEach(function(section) {
if (section.querySelector('.copyable-section__btn')) return;
var btn = document.createElement('button');
btn.type = 'button';
btn.className = 'copyable-section__btn';
btn.setAttribute('aria-label', 'Copy to clipboard');
var label = section.getAttribute('data-copy-label');
btn.textContent = label ? 'Copy ' + label : 'Copy';
section.appendChild(btn);
btn.addEventListener('click', function() {
var contentEl = section.querySelector('.copyable-section__content');
var text;
if (contentEl) {
text = contentEl.textContent.trim();
} else {
var clone = section.cloneNode(true);
var btnClone = clone.querySelector('.copyable-section__btn');
if (btnClone) btnClone.parentNode.removeChild(btnClone);
text = clone.textContent.trim();
}
if (!text) return;
navigator.clipboard.writeText(text).then(function() {
var t = btn.textContent;
btn.textContent = 'Copied!';
btn.classList.add('copied');
setTimeout(function() {
btn.textContent = t;
btn.classList.remove('copied');
}, 2000);
});
});
});
}
if (document.readyState === 'loading') {
document.addEventListener('DOMContentLoaded', initCopyableSections);
} else {
initCopyableSections();
}
})();
</script>
<!-- Tags -->
<!-- Correction Form -->
<div class=)
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!