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Yahoo Stepping Lightly Against Google, Microsoft

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As one of the biggest brands on the Internet, Yahoo's competitors envy the traffic Yahoo receives. On Wall Street, analysts only see gridlock.

No argument withstands the truth about Wall Street: investors don't always think the same as the observing public. Say "layoff" to a typical person, and one likely gets a negative response. Tell an investor the company they hold plans to streamline headcount, and you'll need a towel to clean up the happy fluids.

Yahoo CEO Jerry Yang has the privilege of entertaining those investors, not to mention the scurrilous media, when announcing the company's full year financials tomorrow. Potential layoffs rumored from a few hundred to a couple of thousand may become fact.

It may not be enough to satisfy investors impatient with the lackluster performance of Yahoo's stock, in spite of its online presence and revenue. A

Giving Google Yahoo's search business may be the key to Yahoo making money from search advertising. But Danny Sullivan, in his

Where Sullivan sees traffic, Wall Street sees gridlock. Perceptions may change tomorrow, but it seems the higher layoff figures in the two thousand and up range will be well above what Yang delivers.

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