A partnership between the Spanish-language TV network Telemundo and Yahoo has delivered a new site that blends their content in a new presence online.
Yahoo has linked with new website, the online face of their joint venture. AdAge noted how the change will affect visitors to the new website:
Starting now, users of the new Yahoo! Telemundo will enjoy the online Telemundo.com programming and all of the user friendly tools of Yahoo! en espaol. This means that you will not only have access to our telenovelas, shows, sports and message boards, but you can also take advantage of the search engine, e-mail services, instant messenger, Yahoo! Music and all the other Yahoo! tools you already know and value.
They also plan to develop various social media tools for the audience, and provide a way for those viewers to contribute content. Peter Blacker, Telemundo's senior VP-digital, said in the report, "There are issues like immigration that we've covered as a news organization; now our audience can tell their own story."
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Yahoo, Telemundo Ready Hispanic Portal
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