In an speculation earlier today, faltering growth in AdSense clicks. Increasing their ad real estate might be one way to help increase their stalled click growth, not to mention their income.
Many are claiming that the move is a clear response to paidContent points out,
[I]t can’t legitimately be called an alternative route for Yahoo, given that it doesn’t do what Microsoft’s offer does—namely pay Yahoo shareholders somewhere around $31 per share. The [original using Google for search. But this time, with the deal already confirmed by Yahoo, it appears a bit more serious. What might this mean for the future of Yahoo’s paid search program—and their fortunes for search in general?
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