Yahoo and Turner Broadcasting hit the ground running with a deal that will see them collaborate on a content and advertising plan for the NBA, Nascar, and the PGA.
Hoops, stock cars, and people named and not named Tiger on the golf course figure prominently in a recently announced deal between Time Warner's Turner Broadcasting and Yahoo. Turner turned away from dealing with another Time Warner web property, AOL, in favor of making Yahoo Sports its partner of choice. The deal, noted atSuggest a Correction
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