Bristol-Myers Squibb Company is working with Yahoo to raise awareness of the global HIV/AIDS crisis through the "Light to Unite" initiative on World AIDS Day. The Company will sponsor the front pages of Yahoo.com and eight other Yahoo! global sites, including the UK/Ireland, France, Germany, Australia/New Zealand, Singapore, Korea, Brazil, and Yahoo! en Espanol, in an effort to recognize those impacted by HIV/AIDS and Bristol-Myers Squibb's global commitment to fight the epidemic. Bristol-Myers Squibb has also committed to be an exclusive sponsor of the HIV/AIDS Resource Center at Yahoo! Health, which provides valuable information about the history, prevention, diagnosis and treatment of the disease. Through the "Light to Unite" campaign, people across the globe are encouraged to add a virtual flame to the world map through LightToUnite.org. World AIDS Day, an annual global event on December 1, is dedicated to remembering the people who have died from AIDS, learning more about the devastating effects of the disease around the world, and reaffirming the commitment to fight it. "Light to Unite" participants can continue adding a virtual flame to the fight against HIV/AIDS until midnight EST, December 1 and there is no limit to the number of times an individual can log on. The NBC Astrovision by Panasonic video screen in New York's Times Square will feature hourly updates for the growing support on the "Light to Unite" global map from noon to midnight on December 1. "We encourage people across the globe to help raise awareness of the fight against HIV/AIDS by logging on to
Yahoo Works to Raise HIV/AIDS Awareness
0 views
Comments (0)
Please sign in to leave a comment.





No comments yet. Be the first to comment!