The Yodel Anecdotal site, debuting as "yet another self-serving corporate blog," will offer an inside look at life within Yahoo.
Yahoo's newest member of its corporate blogging lineup, Official Google Blog. Google has ranged from discussing its involvement in litigation against it to announcing Pearl Jam videos hosted on Google Video.
Yahoo's development of Yodel definitely sets it apart from Google's official lighthouse on the craggy coastline of the blogosphere. Where Google has stuck with its minimalist design approach, Yahoo goes straight for the optic nerve.
Orange and purple colors have a brilliant presence on the blog. Fortunately the developers have sensibly placed the blog text on a white background. Thumbnails of images of Yahoo life hosted on its Flickr photo-sharing service appear in a sidebar, as do downloadable screensavers and wallpaper with a Yahoo theme.
For visitors with eight and a half minutes to spare, the Yodel blog has a video tour of life inside Yahoo. Company founders David Filo and Jerry Yang make an appearance during the whimsical look at work and play within Yahoo's Sunnyvale campus.
One significant difference between Yahoo's new corporate blog and Google's is the ability to leave comments about posts on Yodel. Google has them turned off; Yahoo can really differentiate itself if the company chooses to engage commenters who visit the site.
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Yahoo Yodels With New Blog
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