Yellow Pages Industry Trying To Adapt

2007 wasn't at all easy, but 2008 could be the toughest year yet for the print Yellow Pages industry, according to a new report.  Companies may try unusual things to save money, and at the same time, are expected to increase their efforts to succeed online.

This may even result in oddities like online editions for markets in which publishers never previously worked.  "In some cases this will lead to new print directories, but more often we expect to see publishers establishing a sales presence . . . with no intention of launching a print book," wrote

That last idea is almost too bad - my workplace desk and computer monitor would be uncomfortably low to the ground if it weren't for the boost given by seven such books.  Still, as the economy gets worse and budgets grow tighter, we may have to find other things to use as doorstops and levelers.