While I’m finishing the book, I wanted to do a quick post about
"Let's add some sexiness back into this profession. No, not THAT profession, I mean marketing. Let's do stuff that breaks through and delivers its message in a clear simple way that people want to hear and see. See? If it takes me taking my clothes off to get attention then so be it. It's not that I've got anything to hide."With more than 100,000 views for the entire campaign, the YouTube promotion is connecting with a very horny specific demographic. But I can tell you the book offers something for anyone in marketing that knows they need to change what they’re doing.
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