Your Search Marketing Business Case

January 26, 2007

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A great deal of our book,

Proclaim it. Sometimes, people listen when you show them enough studies and statistics. It's the easiest way to get buy-in, so it's the place to start first. We show a lot of persuasive evidence in our book, but the absolute best compendium of search marketing stats is search opportunity spreadsheet you can download and customize to your situation.

One of these methods will probably work at your company. Consider what your company finds persuasive and pick the one that has succeeded in the past. Mike Moran is an IBM Distinguished Engineer, expert on Internet marketing, and the author of Biznology newsletter and blog.

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