The site would operate separately from YouTube.com, but I would have to imagine it would receive heavy promotion from YouTube itself, driving the users looking for music videos to it. It should be more popular than music video pioneer MTV's site right out of the bag.
Yinka Adegoke with Reuters
Keep in mind, the whole deal is only in talks at this point. So let's not make too much where there isn't anything. That said, there is a name that the potential service is being referred to as - Vevo.
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