YouTube Expands Partnership Program

Participating user-partners will be treated as other content partners and will have the ability to control the monetization of the videos they create. Once they’ve selected a video to be monetized, we’ll place advertising adjacent to their content so participating user-partners can reap the rewards from their work.

Before you start fantasising about the hundreds of pennys you’ll surely make from that video fo Granny’s teeth falling out, you should know that the program is not open to all, just a select invited few.

Interestingly, YouTube’s decided not to open this up to every publisher and they’re also content not to use any kind of in-stream advertising options - instead relying on AdSense ads adjacent to the video.

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