YouTube has finally gotten to the point where they are going to start offering full-length episodes of TV shows, presumably to compete directly with Hulu and its ilk. They're kicking this concept off with a MediaWeek quotes YouTube Director of Content Partnerships, Jordan Hoffner. "This is about giving the community what they want…Plus, we’re not blind to the growth of long form on other sites." But (and I'm obviously not alone in this) I think that monetization might truly be the bigger factor for YouTube than simply giving the community what it wants. You may have noticed some other efforts from the site recently with that objective. They've started launched an eCommerce platform.We're finally seeing the answer to the question everybody’s been asking since Google bought YouTube in 2006: how are they going to monetize it? They're experimenting in some areas, and now looking toward proven methods with content partnerships and ads.
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