When Google bought YouTube, the second question people asked (after "what about the copyright nightmare?) was about how Google planned to introduce advertising into a pure video vacuum. YouTubers have never been keen on being sold anything, not even Paris Hilton.
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Google and YouTube know their touchy demographic, though. They won't tolerate any in-video ads for long, if at all. This must be why they're falling back on old standards: banners and pop-ups.
Yes, pop-ups.
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YouTube Goes Retro With Banner Ads And Pop-Ups
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