U.S. Internet users watched 13.5 billion online videos during October, marking a 45 percent increase compared to a year ago, according to
More than 147 million U.S. Internet users watched an average of 92 videos per viewer in October. Google sites attracted a record 100 million online video viewers, or more than two out of every three Internet users who watched video during the month.
Fox Interactive took the second spot with 60.8 million viewers, followed by Yahoo sites (45.2 million), Microsoft sites (30.7 million) and Viacom Digital with 25.6 million
More than three quarters (77%) of the total U.S. Internet audience viewed online video. The average online video viewer watched 274 minutes of video.
There were 99.5 million viewers that watched 5.3 billion videos on YouTube (53.2 videos per viewer) and 51.2 million who watched 520 million videos on MySpace (8 videos per viewer).
The length of the average online video was 3 minutes. The duration of the average online video viewed at Hulu was 11.6 minutes, higher than any other video property in the top ten.
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