YouTube is a Friend, Not a Foe

YouTube set up a paid Premium Content Program for professional videos. I can certainly understand why YouTube had to put these measures in place. They don't want to become the next Napster. Yet somehow I think that most of the networks and the marketers are missing the opportunity here to partner with YouTube. Here you have this vibrant community of amateur content producers who are going to considerable efforts to post their own videos. Plus there many more who are consuming them. And yes, some of this content is produced by big media. My point is that YouTube is candy for the marketers and the TV networks. Everyone here wants to tune into video programming. In a TiVO driven world you couldn't ask for more. Rather than fighting YouTube, companies should be partnering with them, Del.icio.us") | Yahoo! My Web Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.