Today YouTube announced that some partners who sell their own ads will be able to serve the ads directly into their videos, as YouTube is trying out
The feature is only available to a closed set of beta partners at this point. It will be interesting to see how it goes once it is opened up to the community at large.
"We've been working hard to increase the amount of monetizable content available on YouTube, but we think it's also important to develop more effective ways for partners to monetize it," says Fahri. "In some cases, we've worked with partners to leverage the strength of their own sales forces, so they can sell their own ads on YouTube. This has proven to be a valuable option for partners who can package together all their content for advertisers, no matter where it's distributed online."
At this point about 50 partners are selling their own ads on YouTube.
No comments yet. Be the first to comment!