There's no question that YouTube is already a force to be reckoned with in the online video industry. It is the most popular video site on the web by a long shot.
YouTube wants to be better though, and is frequently introducing new features. The company 
user participation with regards to where they want the site to go in the future. Although they have been making moves to supply more professional content, YouTube seems to be saying to users that they are the most important part. They did get the site this far.
YouTube Storyboards its Future
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