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YouTube To Share The Wealth

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YouTube has announced that it will start paying some of its more popular independent video contributors starting today.

From the YouTube blog post: "Now some of your favorite YouTube members, including

The company says that the initial video contributors have been selected because they have been successful at building and maintaining a consistent audience, offering unique videos as well as producing content that is attractive to advertisers.

So how will the advertising and monetization work? "Participating user-partners will be treated as other content partners and will have the ability to control the monetization of the videos they create."

"Once they've selected a video to be monetized, we'll place advertising adjacent to their content so participating user-partners can reap the rewards from their work."

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"At one point, some YouTube stars up and left for promises of payment at competing site LiveVideo. And creators such as

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