Some people tend to shrug their shoulders when presented with options. Others know exactly what they want. For this second set - or at least the members of the second set who work for advertising agencies - a new Video Targeting tool from YouTube promises to be of great use.
A post on the
The post then continued, "The tool is flexible and helps advertisers discover videos relevant to their campaign and their target audience: it suggests videos based on keywords (like politics or fashion), viewer demographics (like age and gender), interest-based categories, or some combination of the three. Or, if an advertiser has a video in mind, they can see if it's available to target specifically."
And as an example, a popular clip that critics of YouTube have singled out at for being impossible to monetize was shown in a screenshot.
Here's one important note, though: at the moment, Video Targeting is in beta, so it may be a while before advertisers that don't have a special relationship with YouTube have the opportunity to give it much of a spin.
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