Zibb Plans For B2B Success

General purpose search sites serve individuals well, and the whole concept of effective search has done more than any other software approach to make the World Wide Web more useful to people. Businesses need a little more than they can get from the biggest Internet search names. The real success in business comes from selling to other businesses instead of just individuals, and catering to that B2B market need with a dedicated search service could be a big winner for Reed Business. CEO Stephen Baker, who joined the company in October 2006, told us why first reviewed Zibb, and that was Google ads. The Reed empire includes plenty of capable ad sales talent, but here they were turning to Google. "Google has been very effective at monetizing the userbase," Baker said. He did hold forth the possibility of using display ads on Zibb in the future. An editorial tool in development has Baker very excited about Zibb's future. He described it as being similar to the Swickis created with Variety, the entertainment publication. See who powers the search box? This is Zibb On Demand at work. It also demonstrates the benefit of having the Reed Elsevier publication powerhouse behind Zibb. There is a technology side coming to the Zibb engine, giving it a natural language boost. That comes from