Microsoft plans to follow up the lackluster release of its first generation Zune portable media player with a new model by the end of the year.
The Zune 2.0 will come with standard and flash based drives, but will it manage to garner more market share than its predecessor?
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Microsoft has a massive mountain to climb just to make a dent in the iPod’s massive lead in the consumer marketplace.
Will flash memory and large screens represent enough of a “wow factor” for users to draw them away from Apple’s flagship product?
The answer most likely rests in what Microsoft decides to do with the WiFI capability of the device, which is the clear feature that separates the Zune from the iPod.
Right now, users can only use the WiFi to connect to other Zune’s in order to share items, but if Microsoft can give users the ability to wirelessly connect to the Zune Marketplace and grab music on the go, it would give the device a distinct identity separate from the iPod.
Zune 2.0 To Hit The Streets In '07
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