It's a good thing I'm writing this instead of speaking it; no self-respecting 30-year-old man could bring himself to say "Zwinky" out loud – unless you work for Interactive Corp., where it's you're job to talk about Zwinktopia, a virtual online world that launched today.
IAC already has 4.7 million
Inside that virtual world, users can choose between 29 separate hangouts and have access to dozens of games and activities. They can shop for the latest virtual fashions, accessories, or furniture for their dorm rooms using Zbucks they've earned through participation.
Yes, pretend money for pretend things that may one day be worth real money you can buy real things with. The world has taken a strange, strange turn and I'm already so old it's pathetic.
"We are one of the fastest growing groups within IAC because of our ability to share highly personalized, relevant content such as Zwinkies, Webfetti, and Smiley Central with a ravenous, passionate audience," said Scott Garell, CEO IAC Consumer Applications and Portals.
And don't forget how valuable all that information is to marketers, in case you had trouble reading between the lines in that press release quote.
At present, they’re actually the only reliably expanding niche in online worlds. After all, World of Warcraft remains the uncontested traditional fantasy MMORPG, dominating all its competitors (except in Asia), while Second Life remains unchallenged in the user-created 3D world sub-genre.
Zwinktopia:IAC's Procrastination Heaven
2 min read
1 views
Comments (0)
Please sign in to leave a comment.
No comments yet. Be the first to comment!