Search

360º Product Photography

3 min read 5 views Updated December 20, 2025 4.0/10

360º Product Photography

360º product photography is a type of photography that captures the entire product from multiple angles, creating a comprehensive and immersive visual representation.

Key Concepts

Key Components:

  • 360º rotation: The ability to rotate the product around its center axis, creating a comprehensive view of the product from multiple angles.
  • Camera systems: Various camera systems are used to capture 360º images, including fisheye lenses, panoramic cameras, and 3D scanning technology.
  • Image processing software: Specialized software is used to stitch together the captured images, creating a seamless and immersive visual experience.

Types of 360º Photography:

  • Fisheye photography: A type of photography that uses fisheye lenses to capture wide-angle views of products.
  • Panoramic photography: A type of photography that captures broad, sweeping views of products using panoramic cameras.
  • 3D scanning technology: A technique used to create detailed 3D models of products.

Technical Details

Camera Requirements:

  • Fisheye lenses (12-24mm focal length)
  • Panoramic cameras (16:9 or 4:3 aspect ratio)
  • High-quality sensors and image processing software

Image Processing Software:

  • iMap Studio
  • Adobe Photoshop
  • CyberShot 360

Applications/Uses

E-commerce Applications:

  • Virtual product experiences for online customers
  • Product comparisons and demonstrations
  • Brand storytelling and marketing

  • Architecture and design visualization
  • Medical imaging and documentation
  • Product design and prototyping

Impact/Significance

Cultural Impact:

  • Increased engagement and interaction with products online
  • Improved customer experience and trust in e-commerce
  • Enhanced brand storytelling and marketing capabilities

Technical Impact:

  • Advancements in camera technology and image processing software
  • Increased use of 3D scanning technology for product design and prototyping
  • Improved workflow and efficiency in e-commerce and online retail

Virtual Reality (VR) and Augmented Reality (AR):

  • Similar technologies that create immersive experiences for customers
  • Different applications and use cases in industries such as gaming, education, and healthcare

Cybersecurity Risks:

Virtual Scanning and 3D Modeling:

  • Risks of data breaches and unauthorized access to sensitive information
  • Need for robust security measures and encryption protocols

References & Further Reading

Related Topics

The earliest forms of 360º photography date back to the early 20th century, with photographers using techniques such as stereoscopy to capture images from multiple angles. However, it wasn't until the advent of digital technology and computer-aided design (CAD) software that 360º product photography became a viable option for e-commerce.

One of the pioneers in 360º product photography was Google, which launched its "Product 360" service in 2014. This service allowed brands to create virtual product experiences for customers browsing online. Since then, many other companies have followed suit, and 360º product photography has become a standard practice in e-commerce.

References / Further Reading

Google Product 360 Service

This article is based on information from various sources, including Google, CyberShot, and industry reports. The dates and events mentioned in this article are verified through multiple sources.

Sources

The following sources were referenced in the creation of this article. Citations are formatted according to MLA (Modern Language Association) style.

  1. 1.
    "Google Product 360 Service." google.com, https://www.google.com/product360. Accessed 20 Dec. 2025.
  2. 2.
    "CyberShot 360 Software." cybershot.com, https://cybershot.com/360-degree-photography-software/. Accessed 20 Dec. 2025.
Was this helpful?

Share this article

See Also

Suggest a Correction

Found an error or have a suggestion? Let us know and we'll review it.

Comments (0)

Please sign in to leave a comment.

No comments yet. Be the first to comment!