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Gigwise

3 min read 1 views Updated December 20, 2025 5.0/10

Introduction

Gigwise is a British online music magazine and web portal that provides news, reviews, and interviews on the music industry. The website was launched in 1997 by Steve Peacocke, and it has since become one of the most respected and influential music publications in the UK.

Gigwise covers a wide range of musical genres, including rock, pop, hip-hop, electronic, and indie music. It also features news on the latest releases, tours, and festivals, as well as reviews of concerts, albums, and singles. The website is known for its in-depth interviews with artists, producers, and industry professionals.

In addition to its music coverage, Gigwise also publishes articles on fashion, art, film, and television, making it a unique and versatile online publication.

History/Background

Gigwise was founded by Steve Peacocke in 1997. At the time, the internet was still in its early stages, and online music publications were relatively rare. Peacocke, who had previously worked in the music industry as a journalist and producer, saw an opportunity to create a platform that would cater to the growing number of people interested in online music content.

The first issue of Gigwise was published in June 1997, and it quickly gained popularity due to its fresh and independent approach to music journalism. Over the years, the website has expanded its coverage to include a wide range of musical genres, as well as fashion, art, film, and television.

Key Concepts

Gigwise is known for its in-depth interviews with artists, producers, and industry professionals. The website features a "Meet the Mag" section, where readers can learn more about the people behind the magazine.

The website also has a strong focus on music coverage, with a team of experienced journalists who provide news, reviews, and features on the latest releases, tours, and festivals.

Technical Details

Gigwise is built using PHP and MySQL, and it uses a custom content management system (CMS) to manage its content. The website has a large database of artists, bands, and genres, which are used to generate articles, reviews, and news stories.

Applications/Uses

Gigwise is primarily an online music publication, but it also has a strong social media presence. The website has over 1 million followers on Twitter, and it regularly publishes news, updates, and behind-the-scenes content on its social media channels.

The website also features a range of interactive tools, including a "Music Poll" section where readers can vote for their favorite artists and albums.

Impact/Significance

Gigwise has played an important role in shaping the music industry's online presence. The website has been credited with helping to launch the careers of numerous artists, including Arctic Monkeys, Kasabian, and White Lies.

The website has also been praised for its innovative approach to music journalism, which has helped to establish it as a respected and influential voice in the industry.

Gigwise is often compared to other online music publications, such as NME and The Quietus. It is also related to other music-focused websites, such as Pitchfork and Stereogum.

The website's focus on indie and alternative rock has made it a popular destination for fans of those genres, particularly in the UK and US.

References & Further Reading

Sources

The following sources were referenced in the creation of this article. Citations are formatted according to MLA (Modern Language Association) style.

  1. 1.
    "Gigwise Official Website." gigwise.com, https://www.gigwise.com. Accessed 20 Dec. 2025.
  2. 2.
    "NME Official Website." nme.com, https://www.nme.com. Accessed 20 Dec. 2025.
  3. 3.
    "The Quietus Official Website." thequietus.com, https://thequietus.com. Accessed 20 Dec. 2025.
  4. 4.
    "Pitchfork Official Website." pitchfork.com, https://pitchfork.com. Accessed 20 Dec. 2025.
  5. 5.
    "Stereogum Official Website." stereogum.com, https://www.stereogum.com. Accessed 20 Dec. 2025.
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