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Forums have marketing benefits. And they're very much the same as the benefits that come from social media marketing. In fact, I would say that social media marketing plans should include forums in the mix when applicable. When it is about the conversation, that conversation is generally not confined to Twitter or Facebook. That conversation is very possibly being extended into the Blogosphere, and yes...online forums.
Forum participation allows for reputation management strategies, brand awareness tactics, and even link generation, similarly to where Tell us about it
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