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Fun and Useful Things You Can Do with Domain Names

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Redirects: Catch Misspellings and Boost Traffic

Owning more than one domain can feel like holding a tiny digital empire. One of the simplest ways to turn that empire into a revenue engine is by setting up redirects. When a visitor types a typo or an alternate top‑level domain into their browser, a redirect makes sure they end up at the same destination you intended. This keeps traffic flowing to your core site and stops competitors from snagging the accidental clicks. For instance, if you run Afternic is a well‑known platform that connects buyers and sellers, and it offers a convenient exchange membership for $49.00 a year. Another option is GreatDomains, which lets you list domains for free but takes a 15% commission on sales. If you prefer a broader audience, TinyURL. Paste your long address, hit “Create,” and TinyURL will generate a link that’s often just a few characters longer than the domain name. This tool is free and requires no signup, making it ideal for quick, one‑time use. If you need to track clicks, consider Make a Shorter Link. This simple interface lets you paste a long URL, press a button, and get a short link in seconds. For those who want to brand the short link with their own domain - like yourbrand.com/abc - many providers offer custom domain support, though it usually comes at an additional cost. Branding your short links reinforces your identity and can improve click‑through rates because users feel the link is coming from a trusted source.

Use shortened links strategically across your marketing channels. In email newsletters, social posts, or even in print materials, a clean link looks professional and is easier to read. If you’re running an affiliate program, the short link hides the tracking code and looks less like spam. Plus, because the shortened URL points directly to the destination page, you avoid the friction of a 404 error caused by a broken long URL.

Remember to keep an eye on the terms of service for each shortening service. Some limit the number of links you can create per day or restrict commercial use. If you plan to use the short links at scale, consider a paid plan or a dedicated domain for branding. By combining the power of short links with thoughtful analytics, you’ll streamline your marketing, protect your brand, and make every click count.

Ready to explore more marketing tools? Check out the Must Have Marketing Resources ebook by Merle for a deep dive into the online resources every web business needs.

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