Old Figures Being Used For Marketing Reports

Wall Street Journal this morning I noticed the headline that said “Decline in Ad Spending Quickens Pace at 9.2%” and figured that this latest doom and gloom was not a  my money tax dollars to move the needle forward now and what the environment for marketing and advertising is today.

As marketers we have to treat past results as no indication of future performance or opportunity like mutual fund investors are told to do. Living in the past and taking last year’s ‘results’ as today’s news is not smart. As always I caution, as marketing consumers, to carefully choose what ‘research’ we use to make any decisions.