Search spending from retailers was up 36 percent year-over-year in the second quarter across all major search engines, according to a new report from SearchIgnite.
The trend was not seen in other categories, such as travel and finance, and U.S. search spend was down 6.5 percent for the quarter.
Retail search spend increased steadily as the quarter went on, with June showing an increase in spend of 55 percent compared with June 2008.
"We have not yet seen this translate into more paid search advertising dollars for Microsoft, although typically consumer adoption precedes advertiser adoption."
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