Google is expanding the recent data from comScore showing that people are searching with longer queries, and PPC click growth is actually suffering.
With the update, users will likely see longer lists of queries in the reports, and many of them will have low traffic. "We encourage you to focus your decisions about the performance of your keyword variations on those variations that occur most frequently and have a significant amount of performance data," says Friedman.
To run a search query performance report, sign into your AdWords account, click the "reports" tab, click "Create report," select "search query performance" as your report type. If you need help from there,
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