United Online To Acquire Classmates Online

Strategic Rationale Behind the Acquisition

United Online announced a definitive agreement to acquire Classmates Online, Inc. for roughly $100 million in cash, net of cash acquired. The transaction positions United Online to broaden its portfolio of consumer‑focused internet services and strengthen its foothold in the online community space. Classmates Online operates the well‑known platform Classmates.com, which connects millions of users across the United States and Canada with friends and acquaintances from school, work, and the military. The company also owns Classmates International, running high‑traffic community networks in Sweden through Klasstraffen Sweden AB and in Germany via